Media Campaigns

Every year, ONIE plans and executes one or several media campaigns with the goal of producing positive behavior change when it comes to promoting healthier lifestyles and diets among SNAP-Ed eligible populations in Oklahoma.

Choose Homemade 2024

The 2024 Choose Homemade campaign was a return to the mission behind Choose Homemade – making the healthy choice the easy choice – by focusing on the barriers that limit the ability to live a healthier lifestyle. With grocery and food costs on the rise, many Oklahomans are looking for ways to make nutritious homemade meals fit into their everyday lives and budget. Our response was to develop messaging that offers meal tips and quick recipes for people wanting to maximize their groceries and make mealtime less of a chore.

On a limited budget, there’s pressure to stick to what is reliable to avoid food waste. Poverty significantly impacts the ability to make healthy food choices, influencing both access to nutritious foods and dietary choices. This reality led to the inclusion of a cost-per-serving on all Choose Homemade recipes, meeting the USDA’s low-to-moderate cost Thrifty Food Plan that estimates the cost of a healthy diet.

A variety of creative assets were developed and deployed for the 2024 campaign, each of them directly addressing behaviors that can make a healthier lifestyle more accessible and affordable. The range of short videos that were created to support the campaign include messaging for accessible and delicious meals, making the most out of your groceries, building a shopping-list, the benefits of pre-cut frozen veggies, and adding in-season produce to meals, just to name a few. Check out each short video in the playlist below!

Booster Seat Showdown

This summer media initiative aimed to promote increased vegetable consumption at dinner among SNAP-eligible families in Oklahoma. The campaign featured the “Booster Seat Showdown,” a Top-Chef-inspired game show where three “Mighty Moms” compete by preparing meals for their children, showcasing creative and nutritious recipes that incorporate vegetables in various ways. This engaging format aimed to inspire families to make healthier food choices by demonstrating the ease and appeal of vegetable-rich meals.

The broader campaign encouraged home cooking with simple, healthy, and budget-friendly recipes, developed by ONIE Project staff dietitians. The campaign utilized digital media and social platforms to reach a wide audience, sharing recipes and tips designed to make healthy eating accessible and enjoyable for all.

Celebrate the Little Wins

Little Wins focused on celebrating small, achievable health and wellness victories that can lead to significant improvements in overall well-being. This campaign highlighted practical, everyday actions that individuals can take to improve their health, such as incorporating more frozen greens into their diets. Frozen vegetables were emphasized for their convenience, affordability, and nutritional value, making them a great option for busy families. The campaign encouraged people to share their “little wins” and tips for healthy living, fostering a community of support and inspiration.

Real Recipes for Real Life

Debuting in Fall 2021, this campaign aimed at helping families prepare healthy, homemade meals that are both practical and delicious. Real recipes for real family life meant offering a variety of easy-to-follow recipes that cater to busy lifestyles, emphasizing the use of accessible ingredients and straightforward cooking methods. By providing meal ideas that can be quickly prepared, the campaign supported families in making nutritious food choices without the need for extensive cooking skills or time.

Green Makes it Great

The focus of this Spring 2021 campaign was to promote the consumption of dark green vegetables like kale, spinach, broccoli, and other leafy greens. The initiative highlighted the nutritional benefits of these veggies, such as their rich content in vitamins, minerals, and fiber, which contribute to overall health.

The campaign encouraged incorporating those green vegetables into everyday meals by providing practical tips and recipes. For example, suggestions included adding greens to breakfast dishes like omelets and smoothies, incorporating them into pasta, rice, and noodle dishes, and including them in soups, stews, and salads.

ONIE Makes Healthy Easy

This campaign was set to run alongside the launch of ONIE’s new and improved online recipe library. The creative sought to promote using ONIE as a legitimate resource for tasty, simple, and homemade recipes and a trusted space for nutrition information.

Low-Fat Milk Has Perks

This campaign was designed to promote the benefits of 1% low-fat milk through a comprehensive, multimedia approach. The initiative leveraged TV, radio, print, and digital platforms to educate the public about the nutritional advantages of low-fat milk and encouraged healthier dietary choices.