MY OK PLAN

Background

The collaboration between the ONIE Project (ONIE) and Legal Aid Services of Oklahoma (LASO) on the My OK Plan initiative began in early 2021. My OK Plan, funded through the Healthy Kids and Navigator federal grants and administered by LASO, provides free healthcare navigation services to all Oklahomans.

The ONIE Project plays a critical role in My OK Plan efforts, leveraging its expertise in digital communications and community outreach. Those contributions include web management, community engagement, creative media, advertising, and social media management/strategy. ONIE’s involvement is rooted in its internal capabilities in digital outreach and a successful history of engaging diverse populations across Oklahoma. Recognized for its proficiency in bilingual efforts, particularly in engaging Spanish-speaking communities, ONIE’s unique capabilities strategically made it well positioned to positively impact My OK Plan’s outreach and efficacy.

About

Navigating the intricate healthcare system poses challenges for many Oklahoma individuals and families. These challenges can lead to confusion, lapses in coverage, limited access to appropriate care, and disparities in health outcomes. My OK Plan addresses this issue by connecting consumers with free healthcare navigation services. These services exist to guide patients through the healthcare system, providing coverage options free of bias and finding every available discount along the way. Whether it’s assistance with SoonerCare renewals or Health Insurance Marketplace enrollment, My OK Plan is a resource for Oklahomans to find the right plan that fits their needs. 

ONIE’s in-house communications team works with My OK Plan program administrators and partners to help get the word out about their valuable service. These communications efforts include digital and traditional media campaigns, strategically managing a social media presence, building user journeys to support successful outcomes on myokplan.org, placing program materials in targeted clinics and schools, and contextually translating all messages and materials to reach the growing Spanish-speaking population in Oklahoma.

Funding Partners

Legal Aid Services of Oklahoma

Administrators of the healthcare navigator program.

What’s Next

In addition to ongoing digital efforts to promote My OK Plan, ONIE is working to increase its grassroots outreach in appropriate community spaces such as clinics and schools.

Visit MYOKPLAN.ORG to learn more.